May. 12 at 11:44 PM
$INTU 62% marketshare. Almost a monopoly. Main reasons QuickBooks won,Easier for non-accountants to use,Strong accountant/bookkeeper ecosystem,Huge third-party app integrations,Aggressive marketing to small businesses,Earlier move to cloud accounting. This stock will be much higher in the future. Never heard of an accountant recommending Anthropic to their customer base. Intuit has laid waste to all these companies->>Microsoft Money,Peachtree Accounting,Sage MAS 90,Sage MAS 200,Great Plains,DacEasy,MYOB,AccountEdge,FreshBooks.Xero,Sage 50
