Aug. 13 at 2:39 PM
$CHUC Start Googling for this news.
According to industry sources, Reynolds, an indirect, wholly-owned subsidiary of British American Tobacco (
$BTI) is preparing to launch a flavored Vuse pod within weeks.
If that happens, it could signal an important shift in the U.S. vape market.
The FDA The FDA recently changed its enforcement approach toward certain vaping products with pending PMTAs. Reynolds may be preparing to test that landscape with flavored Vuse.
If they do, and at the same time CHUC launches an age gated flavored disposable vape....one Big Tobacco player is sitting without a no major vape product on the U.S. market...you know who that is? Altria
$MO
Henry is the new CEO and Ryan is stepping back from day to day to focusing on partnerships and shopping the company.
