Feb. 2 at 11:47 AM
$MMM Interesting but Useless
In 2006, 3M ran a famous marketing campaign in Vancouver, Canada, placing a mix of real and fake money totaling CAD
$3 million inside a bus stop shelter secured with 3M Scotchshield Security Film. Passersby were invited to break the glass with their feet to keep the cash, but none succeeded, demonstrating the product's extreme impact resistance.
And why that specific amount of money?? 😉🤣
And why Vancouver versus, say Detroit??