Feb. 3 at 5:59 PM
$LEVI Yes, Levi’s is returning to the Super Bowl with a commercial in 2026 for the first time in over 20 years. The spot is part of a larger brand turnaround, highlighting a new global marketing campaign, and coincides with the game taking place at Levi's® Stadium in Santa Clara, CA.
Key details:
Return: This is the first time since 2003 that the denim brand is running a Super Bowl ad.
"Home Turf" Advantage: The game will be played at Levi's Stadium, which the company is leveraging for a full-scale brand presence.
Campaign Focus: The ad will kick off a new global campaign aimed at highlighting the brand's connection to culture.
Other Activations: Besides the commercial, Levi's is hosting a series of events and pop-ups in the San Francisco Bay Area, including collaborations with artists and special merchandise drops.
The brand has reported a 7% sales increase, and this high-profile ad buy is intended to drive further momentum for its direct-to-consumer strategy.
