Jun. 30 at 10:20 PM
Nutrabolt has selected JPMorgan, Goldman Sachs and Bank of America to lead an IPO that could raise up to
$1 billion, Reuters reported, citing people familiar with the matter. The Austin, Texas-based company, founded in 2002, develops and markets energy drinks, protein powders, recovery beverages and sports nutrition products under the C4, XTEND, Cellucor and Bloom brands. Nutrabolt first acquired a 20% stake in Bloom in 2024 and increased its ownership the following year, although the size of the additional stake was not disclosed.
In 2022, Keurig Dr Pepper invested
$863 million for a 30% stake in Nutrabolt, valuing the company at
$2.88 billion, as part of a long-term sales and distribution partnership. The investment valued Nutrabolt at roughly four times its projected 2023 net sales, highlighting strong investor confidence in the fast-growing energy drink and sports nutrition market.
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