Feb. 19 at 7:20 PM
After flagging an
$873 million NJOY impairment last year, Altria’s earnings have been terrible.
$MO’s efforts to transition revenues away from combustible cigarettes have been fraught, with the latest setback being a block on the imports of its NJOY ACE vapes as part of a patent dispute with e-cigarette rival Juul Labs.
If
$MO beats
$PMI and
$BTI in the race to strike a deal with
$CHUC – to license the microcap’s treasure trove of PMTAs for FLAVORED ENDS (perhaps with age-gating) – Altria could take a big bite out of
$4 Billion market leader GEEK BAR sales. Could be a HUGE win for
$MO.
