Jan. 30 at 4:03 PM
$TM sold 10.8 million vehicles in 2024, it reported Thursday, remaining the world's top-selling automaker for a 5th straight year.The Japanese automaker posted a -3.7% drop in global group unit sales last year, including those of compact car maker Daihatsu & truck unit Hino Motors.The decline was largely due to a steep slump in sales in Japan where the automaker faced fallout from governance issues over certification test procedures, especially at Daihatsu. While Toyota sold a record number of cars overall, thanks in part due to demand for its hybrid vehicles in the U.S., it saw unit sales in China decline by -6.9%, amid heavy price competition in the world's top car market. 2nd-ranked German rival
$VLKAF earlier this month reported a -2.3% decline in unit sales last year to just over 9M vehicles, as it seeks to cut costs at home & fight a price war in the key market China.