Feb. 12 at 2:26 AM
Most pet trackers are basically just glorified GPS tags. What
$UCL is doing with "PetPhone" is actually clever from a business model perspective, it’s essentially a 2-way communication wearable that uses their existing global network infrastructure (390+ carriers). They aren't just selling a piece of plastic; they’re selling a recurring data connection for a "smartphone" for your dog. The new PetCam they just dropped at CES (only 25g) is also a sharp move. It’s a wearable that lets you see a 1st-person POV of what your pet is doing, but more importantly, it locks the user into the PetPogo app ecosystem. From an investment standpoint, this looks like a clear attempt to pivot toward high-margin recurring service revenue and away from just hardware sales. The valuation at
$1.50 -
$1.70 feels incredibly disconnected from the potential.
