Jan. 28 at 8:56 PM
The 2026 FIFA World Cup could be a major revenue boost for ticket resellers, travel platforms, and digital advertisers, assuming the tournament proceeds without major disruptions. With 48 teams, 104 matches, and billions of global viewers across the U.S., Canada, and Mexico, analysts see meaningful upside for several consumer and tech companies.
J.P. Morgan estimates the ticket resale market alone could reach
$1 billion to
$1.8 billion, with StubHub capturing a significant share. Airbnb is expected to benefit from increased lodging demand, while Uber and Lyft could see hundreds of millions in incremental gross bookings from match-related travel and deliveries. Digital advertising is another major winner, with World Cup-related ad spending projected at
$5.2 billion, lifting revenue at Google and Meta.
$STUB $UBER $GOOGL $META $ABNB