May. 12 at 11:56 PM
$FUBO For the upcoming 2026 FIFA World Cup (hosted in the USA, Canada, and Mexico), the "Where to Watch" feature on ESPN.com will likely see its highest traffic levels in the site’s history.
Even though ESPN does not own the English-language broadcast rights for the 2026 matches (which belong to FOX Sports and Telemundo/Peacock), their "Where to Watch" page becomes more essential to fans precisely because of this fragmentation.
1. Traffic Forecast for World Cup 2026
During the month-long tournament (June 11 – July 19, 2026), we can expect a massive surge compared to a standard month:
Projected Unique Visitors: While the monthly average is roughly 10M–15M, for the World Cup month, this specific utility page could spike to 25M to 35M unique visitors.
The "Home Soil" Factor: With the tournament being played in the U.S., casual interest will skyrocket. Millions of Americans who don't normally follow soccer will search "how to watch USA vs. [Opponent]," ....