Aug. 17 at 5:25 PM
🚨 DIAGEO AGREES TO REFORMULATE POPULAR WHISKY & RUM BRANDS IN INDIA AFTER FSSAI ACTION 🥃🇮🇳
Diageo’s India unit, United Spirits, has agreed to change the formulation of some major brands after regulators raised concerns over the use of added whisky and rum flavouring, government sources told Reuters.
$DEO
Brands affected include:
• Royal Challenge Whisky
• Antiquity Blue Whisky
• McDowell’s No.1 Celebration Matured XXX Rum
Diageo has agreed to stop adding whisky flavour to whisky and rum flavour to rum, with the reformulation expected to apply across India rather than only in states where restrictions were imposed.
Until the new formulations are introduced, the company has also agreed to clearly disclose added flavouring on the front of packs.
The understanding is expected to allow FSSAI to withdraw the restrictions, although the regulator and United Spirits had not publicly confirmed the agreement at the time of the report.
The development follows a wider FSSAI crackdown that earlier restricted several spirits over alleged mislabelling and improper flavouring. Diageo had maintained that it complies with Indian regulations and had also challenged one of the restrictions in court.
