Mar. 30 at 4:48 PM
Deutsche Bank upgraded Colgate-Palmolive and Celsius Holdings to Buy, citing attractive opportunities after March volatility in the consumer packaged goods sector.
For Colgate, the bank highlighted a strong, durable core franchise investing behind its 2030 Strategy, with flexibility to navigate current volatility. Challenges in North America are acknowledged but largely priced in, and initiatives like Funding the Growth and the Strategic Growth and Productivity Program provide material competitive advantages.
Celsius was upgraded despite a 37% share price drop over the past month. Deutsche Bank described the pullback as an attractive entry point, emphasizing the company’s expanding, profitable, and cash-generating position in the high-growth energy drink category. Incremental distribution gains, disciplined innovation, and idiosyncratic margin levers—including benefits from PepsiCo’s distribution system—should help sustain performance.
$CL $CELH $DB