Jan. 29 at 7:33 PM
$BYRN The Digital Boom (Q4 2025 Trends)
Web Traffic: Daily sessions surged from 33k to 58k (peaking at 70k) following a shift to AI-driven advertising.
Acquisition Cost: Marketing efficiency improved significantly, with cost-per-visitor dropping 43% (from
$0.94 to
$0.53).
Retention: Email subscribers reached 1.9 million, providing a massive, low-cost "owned" audience for 2026.
The Market Disconnect
The Lag: While traffic grew 76%, web sales grew only 7% in preliminary reports. This "lag" suggests a large pool of researchers hasn't converted to buyers yet.
Retail Shift: Interest is moving offline—retail store sales exploded by 187%, indicating the internet is used for research while stores are used for purchase.
Valuation: The stock trades at ~21x P/E, well below the industry average of 40x, despite 38% yearly revenue growth.
