Vakeshka
Oct 3, 12:20 PM
$AXSM had a friendly AI bot summarize an ADA Launch thread on Cafepharma. Note the reps complain about metrics, tracking and micromanagement - the upshot should be the company can track ADA scripts separately from MDD :-)
Unrealistic Quotas:
Management allegedly increased quarterly sales goals by 30% to 60%, which reps describe as unattainable and completely detached from reality.
Flawed Commercial Strategy:
Heavy upfront promotion—including weeks of free product in titration packs—is delaying paid prescription numbers.
Poor Timing & Execution:
The launch hit a slow summer market, leaving reps insufficient time to build relationships and educate healthcare providers on a new, poorly understood market space.
Low Morale & Micromanagement: Representatives express frustration over intrusive tracking methods, subpar compensation, and a toxic blame culture, driving many to actively interview elsewhere.
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