Market Cap 39.21M
Revenue (ttm) 468.73M
Net Income (ttm) -51.41M
EPS (ttm) N/A
PE Ratio 0.00
Forward PE N/A
Profit Margin -10.97%
Debt to Equity Ratio -1.98
Volume 133,000
Avg Vol 381,534
Day's Range N/A - N/A
Shares Out 108.80M
Stochastic %K 21%
Beta 1.46
Analysts Sell
Price Target $0.82

Company Profile

Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It provides mattresses, pillows, sheets, foundations, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is he...

Industry: Furnishings, Fixtures & Appliances
Sector: Consumer Cyclical
Phone: 801 756 2600
Address:
4100 North Chapel Ridge Road, Suite 200, Lehi, United States
MikeNEWS
MikeNEWS Jul. 2 at 6:37 PM
$PRPL Key dates to watch for: the reverse-split vote is scheduled for today July 2nd at the Special Meeting. Voting results should be filed in an 8-K within four business days after the meeting, likely by around July 9. If approved, the Board can choose a reverse-split ratio between 1-for-10 and 1-for-30, but they are not forced to implement it. The next major watch item after that is any Nasdaq hearing decision/update from the June 11 hearing, followed by Q2 results in mid August, which will be crucial for judging whether the $20M$30M adjusted EBITDA guidance for 2026 is still credible.
1 · Reply
trade54
trade54 Jul. 2 at 4:47 PM
$PRPL no updates on reverse split or strategic review process! Hope earnings are good to turn around
0 · Reply
DrummerWI
DrummerWI Jul. 2 at 2:24 PM
$PRPL $.25 by close? 🥴
0 · Reply
Chunkylover54
Chunkylover54 Jul. 1 at 5:03 PM
$PRPL Adding a nice chunk here, why the hell not.
2 · Reply
LQQKER_INSIDER
LQQKER_INSIDER Jul. 1 at 5:26 AM
$PRPL How many $SNBR losers we have in here looking to get struck by lightening twice?
2 · Reply
fishinNbanjo
fishinNbanjo Jun. 30 at 3:04 PM
$PRPL absolute field day for shorts, then when it reverse splits, it will head back to pennies.
0 · Reply
JHHcute
JHHcute Jun. 30 at 1:53 PM
$PRPL I didnt jump in yet but scary non stop down hill. May be get in after r/s?
2 · Reply
R0yalTEA
R0yalTEA Jun. 29 at 1:17 PM
$PRPL reverse split I voted against it #ProxyVote
1 · Reply
MikeNEWS
MikeNEWS Jun. 24 at 11:11 PM
$PRPL Purple now being available through Amazon/Prime delivery is potentially a major distribution moment, not just a small sales channel update. Amazon lists Purple products as sold by Purple Innovation and fulfilled through Amazon, with availability extending beyond the U.S. through Amazon’s international marketplaces, giving customers outside America access in supported regions, even to China. What’s particularly interesting is that Rob DeMartini built his reputation by transforming New Balance into a much more global business. During his CEO tenure, New Balance sales grew from about $1.5B in 2007 to $4.2B in 2018, while international sales increased from 30% to 65% of total revenue. This feels like another step in the same broader strategy of expanding Purple from a predominantly U.S. brand into a globally distributed consumer-products business.
3 · Reply
JHHcute
JHHcute Jun. 24 at 7:28 PM
$PRPL get in after rs or now?
0 · Reply
Latest News on PRPL
Purple Innovation Proxy statement: Proxy filing

Jun 8, 2026, 8:00 AM EDT - 26 days ago

Purple Innovation Proxy statement: Proxy filing


Purple Innovation Proxy statement: Proxy filing

May 29, 2026, 8:00 AM EDT - 5 weeks ago

Purple Innovation Proxy statement: Proxy filing


Purple Innovation price target lowered to 65c from 85c at UBS

2026-04-29T15:13:38.000Z - 2 months ago

Purple Innovation price target lowered to 65c from 85c at UBS


Purple Innovation announces CFO transition

2026-04-28T12:43:21.000Z - 2 months ago

Purple Innovation announces CFO transition


Purple Innovation Earnings Call Transcript: Q1 2026

Apr 28, 2026, 8:30 AM EDT - 2 months ago

Purple Innovation Earnings Call Transcript: Q1 2026


Purple Innovation Earnings release: Q1 2026

Apr 28, 2026, 8:30 AM EDT - 2 months ago

Purple Innovation Earnings release: Q1 2026


Purple Innovation Quarterly report: Q1 2026

Apr 28, 2026, 8:30 AM EDT - 2 months ago

Purple Innovation Quarterly report: Q1 2026


Purple Innovation Reports First Quarter 2026 Results

Apr 28, 2026, 8:00 AM EDT - 2 months ago

Purple Innovation Reports First Quarter 2026 Results


Purple Innovation Announces CFO Transition

Apr 28, 2026, 7:59 AM EDT - 2 months ago

Purple Innovation Announces CFO Transition


Purple Innovation Proxy statement: Proxy filing

Apr 22, 2026, 8:00 AM EDT - 2 months ago

Purple Innovation Proxy statement: Proxy filing


Purple Innovation Proxy statement: Proxy filing

Apr 22, 2026, 8:00 AM EDT - 2 months ago

Purple Innovation Proxy statement: Proxy filing


Purple Innovation price target lowered to 85c from $1 at UBS

2026-04-01T11:44:55.000Z - 3 months ago

Purple Innovation price target lowered to 85c from $1 at UBS


Purple Innovation Earnings Call Transcript: Q4 2025

Mar 31, 2026, 8:30 AM EDT - 3 months ago

Purple Innovation Earnings Call Transcript: Q4 2025


Purple Innovation Annual report: Q4 2025

Mar 31, 2026, 8:30 AM EDT - 3 months ago

Purple Innovation Annual report: Q4 2025


Purple Innovation Earnings release: Q4 2025

Mar 31, 2026, 8:30 AM EDT - 3 months ago

Purple Innovation Earnings release: Q4 2025


Purple Innovation reports Q4 EPS (3c), consensus (5c)

2026-03-31T12:10:34.000Z - 3 months ago

Purple Innovation reports Q4 EPS (3c), consensus (5c)


Purple Innovation Earnings Call Transcript: Q3 2025

Nov 4, 2025, 4:30 PM EST - 8 months ago

Purple Innovation Earnings Call Transcript: Q3 2025


Purple Innovation Earnings release: Q3 2025

Nov 4, 2025, 4:30 PM EST - 8 months ago

Purple Innovation Earnings release: Q3 2025


Purple Innovation Quarterly report: Q3 2025

Nov 4, 2025, 4:30 PM EST - 8 months ago

Purple Innovation Quarterly report: Q3 2025


Purple Innovation reports Q3 adjusted EPS (8c), consensus (10c)

2025-11-04T21:26:49.000Z - 8 months ago

Purple Innovation reports Q3 adjusted EPS (8c), consensus (10c)


Purple Innovation Reports Third Quarter 2025 Results

Nov 4, 2025, 4:05 PM EST - 8 months ago

Purple Innovation Reports Third Quarter 2025 Results


Purple Innovation Earnings Call Transcript: Q2 2025

Jul 29, 2025, 4:30 PM EDT - 1 year ago

Purple Innovation Earnings Call Transcript: Q2 2025


Purple Innovation Quarterly report: Q2 2025

Jul 29, 2025, 4:30 PM EDT - 1 year ago

Purple Innovation Quarterly report: Q2 2025


Purple Innovation Earnings release: Q2 2025

Jul 29, 2025, 4:30 PM EDT - 1 year ago

Purple Innovation Earnings release: Q2 2025


Purple Innovation Registration statement: Registration Filing

May 23, 2025, 8:00 AM EDT - 1 year ago

Purple Innovation Registration statement: Registration Filing


Purple Innovation expands relationship with Somnigroup

2025-05-06T20:41:51.000Z - 1 year ago

Purple Innovation expands relationship with Somnigroup

SGI


Purple Innovation Earnings Call Transcript: Q1 2025

May 6, 2025, 4:30 PM EDT - 1 year ago

Purple Innovation Earnings Call Transcript: Q1 2025


Purple Innovation Earnings release: Q1 2025

May 6, 2025, 4:30 PM EDT - 1 year ago

Purple Innovation Earnings release: Q1 2025


Purple Innovation Quarterly report: Q1 2025

May 6, 2025, 4:30 PM EDT - 1 year ago

Purple Innovation Quarterly report: Q1 2025


Purple Mattress: Should You Buy This Mattress in 2025?

Apr 30, 2025, 3:34 PM EDT - 1 year ago

Purple Mattress: Should You Buy This Mattress in 2025?


Purple Innovation Proxy statement: Proxy Filing

Apr 18, 2025, 8:00 AM EDT - 1 year ago

Purple Innovation Proxy statement: Proxy Filing


Purple Innovation Proxy statement: Proxy Filing

Apr 18, 2025, 8:00 AM EDT - 1 year ago

Purple Innovation Proxy statement: Proxy Filing


Purple Innovation Earnings Call Transcript: Q4 2024

Mar 13, 2025, 4:30 PM EDT - 1 year ago

Purple Innovation Earnings Call Transcript: Q4 2024


Purple Innovation Annual report: Q4 2024

Mar 13, 2025, 4:30 PM EDT - 1 year ago

Purple Innovation Annual report: Q4 2024


Purple Innovation Earnings release: Q4 2024

Mar 13, 2025, 4:30 PM EDT - 1 year ago

Purple Innovation Earnings release: Q4 2024


Purple Innovation Transcript: 27th Annual ICR Conference

Jan 13, 2025, 3:00 PM EST - 1 year ago

Purple Innovation Transcript: 27th Annual ICR Conference


Purple Innovation Earnings Call Transcript: Q3 2024

Nov 4, 2024, 4:30 PM EST - 1 year ago

Purple Innovation Earnings Call Transcript: Q3 2024


Purple Innovation Earnings release: Q3 2024

Nov 4, 2024, 4:30 PM EST - 1 year ago

Purple Innovation Earnings release: Q3 2024


Purple Innovation Quarterly report: Q3 2024

Nov 4, 2024, 4:30 PM EST - 1 year ago

Purple Innovation Quarterly report: Q3 2024


Purple Innovation Reports Third Quarter 2024 Results

Nov 4, 2024, 4:05 PM EST - 1 year ago

Purple Innovation Reports Third Quarter 2024 Results


Purple Innovation Proxy statement: Proxy Filing

Aug 26, 2024, 8:00 AM EDT - 2 years ago

Purple Innovation Proxy statement: Proxy Filing


Purple Innovation Proxy statement: Proxy Filing

Aug 26, 2024, 8:00 AM EDT - 2 years ago

Purple Innovation Proxy statement: Proxy Filing


Purple Innovation Proxy statement: Proxy Filing

Aug 7, 2024, 8:00 AM EDT - 2 years ago

Purple Innovation Proxy statement: Proxy Filing


Purple Innovation Earnings Call Transcript: Q2 2024

Aug 5, 2024, 4:30 PM EDT - 2 years ago

Purple Innovation Earnings Call Transcript: Q2 2024


Purple Innovation Quarterly report: Q2 2024

Aug 5, 2024, 4:30 PM EDT - 2 years ago

Purple Innovation Quarterly report: Q2 2024


Purple Innovation Earnings release: Q2 2024

Aug 5, 2024, 4:30 PM EDT - 2 years ago

Purple Innovation Earnings release: Q2 2024


Purple Innovation Reports Second Quarter 2024 Results

Aug 5, 2024, 4:05 PM EDT - 2 years ago

Purple Innovation Reports Second Quarter 2024 Results


Purple to Report Second Quarter 2024 Results on August 5, 2024

Jul 25, 2024, 4:05 PM EDT - 2 years ago

Purple to Report Second Quarter 2024 Results on August 5, 2024


Purple Innovation Registration statement: Registration Filing

May 31, 2024, 8:00 AM EDT - 2 years ago

Purple Innovation Registration statement: Registration Filing


Purple Innovation Earnings Call Transcript: Q1 2024

May 7, 2024, 4:30 PM EDT - 2 years ago

Purple Innovation Earnings Call Transcript: Q1 2024


Purple Innovation Quarterly report: Q1 2024

May 7, 2024, 4:30 PM EDT - 2 years ago

Purple Innovation Quarterly report: Q1 2024


Purple Innovation Earnings release: Q1 2024

May 7, 2024, 4:30 PM EDT - 2 years ago

Purple Innovation Earnings release: Q1 2024


Purple Innovation Reports First Quarter 2024 Results

May 7, 2024, 4:05 PM EDT - 2 years ago

Purple Innovation Reports First Quarter 2024 Results


Purple to Report First Quarter 2024 Results on May 7, 2024

Apr 30, 2024, 4:05 PM EDT - 2 years ago

Purple to Report First Quarter 2024 Results on May 7, 2024


Purple Innovation Proxy statement: Proxy Filing

Apr 23, 2024, 8:00 AM EDT - 2 years ago

Purple Innovation Proxy statement: Proxy Filing


Purple Innovation Proxy statement: Proxy Filing

Apr 23, 2024, 8:00 AM EDT - 2 years ago

Purple Innovation Proxy statement: Proxy Filing


Purple Innovation Registration statement: Registration Filing

Mar 21, 2024, 8:00 AM EDT - 2 years ago

Purple Innovation Registration statement: Registration Filing


Inducement Grants to Executive Officers

Mar 14, 2024, 5:32 PM EDT - 2 years ago

Inducement Grants to Executive Officers


Purple Innovation to Present at the 36th Annual ROTH Conference

Mar 13, 2024, 4:05 PM EDT - 2 years ago

Purple Innovation to Present at the 36th Annual ROTH Conference


Purple Innovation Earnings Call Transcript: Q4 2023

Mar 12, 2024, 4:30 PM EDT - 2 years ago

Purple Innovation Earnings Call Transcript: Q4 2023


Purple Innovation Annual report: Q4 2023

Mar 12, 2024, 4:30 PM EDT - 2 years ago

Purple Innovation Annual report: Q4 2023


Purple Innovation Earnings release: Q4 2023

Mar 12, 2024, 4:30 PM EDT - 2 years ago

Purple Innovation Earnings release: Q4 2023


Purple Innovation to Present at the 2024 ICR Conference

Jan 3, 2024, 4:05 PM EST - 2 years ago

Purple Innovation to Present at the 2024 ICR Conference


Purple Innovation Earnings Call Transcript: Q3 2023

Nov 9, 2023, 4:30 PM EST - 2 years ago

Purple Innovation Earnings Call Transcript: Q3 2023


Purple Innovation Quarterly report: Q3 2023

Nov 9, 2023, 4:30 PM EST - 2 years ago

Purple Innovation Quarterly report: Q3 2023


Purple Innovation Earnings release: Q3 2023

Nov 9, 2023, 4:30 PM EST - 2 years ago

Purple Innovation Earnings release: Q3 2023


Purple Innovation Reports Third Quarter 2023 Results

Nov 9, 2023, 4:05 PM EST - 2 years ago

Purple Innovation Reports Third Quarter 2023 Results


Purple Innovation and RemWave Announce Partnership

Nov 1, 2023, 8:00 AM EDT - 2 years ago

Purple Innovation and RemWave Announce Partnership


Purple to Report Third Quarter 2023 Results on November 9, 2023

Oct 24, 2023, 4:05 PM EDT - 2 years ago

Purple to Report Third Quarter 2023 Results on November 9, 2023


PURPLE APPOINTS TRICIA MCDERMOTT AS CHIEF LEGAL OFFICER

Sep 27, 2023, 4:05 PM EDT - 3 years ago

PURPLE APPOINTS TRICIA MCDERMOTT AS CHIEF LEGAL OFFICER


PURPLE APPOINTS TODD VOGENSEN AS CHIEF FINANCIAL OFFICER

Sep 21, 2023, 4:05 PM EDT - 3 years ago

PURPLE APPOINTS TODD VOGENSEN AS CHIEF FINANCIAL OFFICER


Purple Innovation Earnings Call Transcript: Q2 2023

Aug 9, 2023, 4:30 PM EDT - 3 years ago

Purple Innovation Earnings Call Transcript: Q2 2023


Purple Innovation Quarterly report: Q2 2023

Aug 9, 2023, 4:30 PM EDT - 3 years ago

Purple Innovation Quarterly report: Q2 2023


Purple Innovation Earnings release: Q2 2023

Aug 9, 2023, 4:30 PM EDT - 3 years ago

Purple Innovation Earnings release: Q2 2023


Purple Innovation Reports Second Quarter 2023 Results

Aug 9, 2023, 4:05 PM EDT - 3 years ago

Purple Innovation Reports Second Quarter 2023 Results


Purple Innovation Proxy statement: Proxy Filing

May 23, 2023, 8:00 AM EDT - 3 years ago

Purple Innovation Proxy statement: Proxy Filing


MikeNEWS
MikeNEWS Jul. 2 at 6:37 PM
$PRPL Key dates to watch for: the reverse-split vote is scheduled for today July 2nd at the Special Meeting. Voting results should be filed in an 8-K within four business days after the meeting, likely by around July 9. If approved, the Board can choose a reverse-split ratio between 1-for-10 and 1-for-30, but they are not forced to implement it. The next major watch item after that is any Nasdaq hearing decision/update from the June 11 hearing, followed by Q2 results in mid August, which will be crucial for judging whether the $20M$30M adjusted EBITDA guidance for 2026 is still credible.
1 · Reply
trade54
trade54 Jul. 2 at 4:47 PM
$PRPL no updates on reverse split or strategic review process! Hope earnings are good to turn around
0 · Reply
DrummerWI
DrummerWI Jul. 2 at 2:24 PM
$PRPL $.25 by close? 🥴
0 · Reply
Chunkylover54
Chunkylover54 Jul. 1 at 5:03 PM
$PRPL Adding a nice chunk here, why the hell not.
2 · Reply
LQQKER_INSIDER
LQQKER_INSIDER Jul. 1 at 5:26 AM
$PRPL How many $SNBR losers we have in here looking to get struck by lightening twice?
2 · Reply
fishinNbanjo
fishinNbanjo Jun. 30 at 3:04 PM
$PRPL absolute field day for shorts, then when it reverse splits, it will head back to pennies.
0 · Reply
JHHcute
JHHcute Jun. 30 at 1:53 PM
$PRPL I didnt jump in yet but scary non stop down hill. May be get in after r/s?
2 · Reply
R0yalTEA
R0yalTEA Jun. 29 at 1:17 PM
$PRPL reverse split I voted against it #ProxyVote
1 · Reply
MikeNEWS
MikeNEWS Jun. 24 at 11:11 PM
$PRPL Purple now being available through Amazon/Prime delivery is potentially a major distribution moment, not just a small sales channel update. Amazon lists Purple products as sold by Purple Innovation and fulfilled through Amazon, with availability extending beyond the U.S. through Amazon’s international marketplaces, giving customers outside America access in supported regions, even to China. What’s particularly interesting is that Rob DeMartini built his reputation by transforming New Balance into a much more global business. During his CEO tenure, New Balance sales grew from about $1.5B in 2007 to $4.2B in 2018, while international sales increased from 30% to 65% of total revenue. This feels like another step in the same broader strategy of expanding Purple from a predominantly U.S. brand into a globally distributed consumer-products business.
3 · Reply
JHHcute
JHHcute Jun. 24 at 7:28 PM
$PRPL get in after rs or now?
0 · Reply
Multipliers
Multipliers Jun. 23 at 8:11 PM
$PRPL https://www.instagram.com/reel/DVq1qMngdQ3/?igsh=ZXNnNzQzemZ6MXNp
1 · Reply
JustForTodayReborn
JustForTodayReborn Jun. 19 at 7:33 PM
$CSPR $PRPL $SNBR I should have gone short when I wrote this.
3 · Reply
whitephosphorus970
whitephosphorus970 Jun. 18 at 5:20 PM
$PRPL Would they be persuing a reverse stock split if there was any sort of take out on their minds?
2 · Reply
Multipliers
Multipliers Jun. 15 at 9:15 PM
0 · Reply
MikeNEWS
MikeNEWS Jun. 11 at 1:13 AM
$PRPL Looking at the vote results after stripping out CCM’s assumed 46.9M votes, the non-CCM shareholder picture is actually quite clear. Most directors still appear to have strong support, around 91% on a non-CCM basis. However, Adam Gray stands out materially: his non-CCM support drops to roughly 69%, meaning about 31% of non-CCM votes were against him. Executive compensation also looks weak, with only around 70% non-CCM support. So the message from independent/non-CCM holders seems to be: broad acceptance of the board overall, but meaningful resistance toward CCM-linked influence and executive pay. https://investors.purple.com/financials/sec-filings/sec-filings-details/default.aspx?FilingId=19527969
0 · Reply
focafoca99
focafoca99 Jun. 5 at 8:23 PM
$PRPL indicated its COO Eric Haynor will resign effective June 5, 2026.
1 · Reply
MikeNEWS
MikeNEWS Jun. 5 at 11:05 AM
$PRPL People forget that CCM previously tried to buy Purple at $4.35/share, which implied roughly a $400M market cap/equity value at the time. Purple’s own board rejected that offer and effectively said it was too cheap and not in the best interests of shareholders. In my view, the business structure is stronger now: cost base has been reset, wholesale distribution is expanding, premium products are gaining traction, and management is still guiding to positive FY26 adjusted EBITDA. If Purple simply rides through the next 6 months and the market starts pricing in profitability again, I think we could see a sharp re-rating toward a $1B market cap. On today’s basic share count, that would imply roughly $9+ per share before considering dilution.
1 · Reply
Chunkylover54
Chunkylover54 Jun. 3 at 9:41 PM
$PRPL looking a hell of a lot better than $SNBR
0 · Reply
DrummerWI
DrummerWI Jun. 3 at 9:05 PM
$PRPL If these fuckers had any sense they'd make a Wal-Mart version of the amazing Purple pillow and sell them by the warehouse. 🙄😌
1 · Reply
trade54
trade54 Jun. 3 at 6:40 PM
$PRPL will .30s hold before Jun 11 hearing ? Any negative news (like RS announcement or negative strategic review update) will crater this further to .20s. Management needs to release positive news to get the SP back up.
0 · Reply
Multipliers
Multipliers Jun. 3 at 12:16 AM
$PRPL BH thinks the bottom is in on housing. That would mean the same for home furnishings too!
0 · Reply
MikeNEWS
MikeNEWS Jun. 1 at 12:23 AM
$PRPL I expect 180 day extension & no RS… My low-case 2026 EBITDA model assumes Q2 is roughly $0, as I don’t expect much improvement yet due to accounting adjustments and no meaningful marketing push. With Q1 Adjusted EBITDA at about -$4.8M and management’s low-end FY guidance at $20M, Purple would still need around $24.8M from Q3 and Q4 combined. If performance improves each quarter as management suggested, my low-case estimate is about $8M in Q3 and $16.8M in Q4, reaching roughly $20M for the year. So Q2 does not need to be strong, but Q3 and Q4 must show a clear profitability ramp. If Q4 EBITDA reaches $16M and the market values Purple at 15x annualized EBITDA with no reverse split, the implied valuation is about $960M. Using roughly 108.8M basic shares, that equals about $8.82 per share. Including warrant dilution, it is closer to $6.42, or about $6.36 including warrants plus options/RSUs. So my estimated fair-value range after strong Q4 results is roughly $6.35–$8.80 per share
3 · Reply