May. 12 at 8:30 PM
$ELF strong conviction, but calling it a “10x easy” is really a long-term narrative bet, not a near-term trade
What actually matters:
• consistent revenue growth
• margin expansion
• brand strength holding up
• no execution breaks
Big gap in markets is usually time vs expectations
If it works, it won’t be linear—it’ll be cycles and re-ratings over years
Curious—are you treating this as a core long-term compounder or just strong momentum right now?
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