May. 5 at 6:28 PM
$DSP There it is! Viant has completed its acquisition of TVision Insights, the only attention measurement provider delivering second-by-second, eyes-on-screen attention, co-viewership, and in-room presence signals for TV. Within Viant’s AI-powered buying platform, TVision’s attention data will be activated, creating a truly novel, first-of-its-kind solution, capable of transforming viewer attention into actionable signals, enabling real-time viewer engagement to directly inform planning, bidding and optimization decisioning exclusively within our platform. With the addition of TVision, we have strategically architected an unmatched stack of proprietary, high-fidelity, identity, content and viewer attention-based targeting and measurement solutions, uniquely capable of delivering optimal outcomes for advertisers.
https://investors.viantinc.com/news-releases/news-release-details/viant-technology-closes-acquisition-tvision-insights
https://investors.viantinc.com/static-files/56508590-1c0b-4e88-9812-561b91182c55
