May. 5 at 8:47 PM
Criteo announced an expanded integration with OpenAI’s ChatGPT ad platform, with over 1,000 brands already running campaigns, including both existing and new clients. The rollout follows OpenAI’s launch of self-serve ads, broadening access to conversational AI advertising.
Criteo, the first ad-tech partner in ChatGPT’s pilot (March 2026), is now extending access via its Criteo GO self-serve platform, targeting SMBs, and expanding into markets like Australia, Canada, and New Zealand. Advertisers are treating ChatGPT as an incremental discovery channel rather than reallocating existing budgets.
Performance metrics are strong: click-through rates are ~3x higher than comparable formats, while conversion rates are nearly 2x higher than traditional search in key categories. Adoption is growing across major agencies and brands such as Foot Locker APAC, HP, and Petbarn, as Criteo focuses on scaling the partnership while maintaining user experience.
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