Market Cap 161.54M
Revenue (ttm) 1.42B
Net Income (ttm) -34.62M
EPS (ttm) N/A
PE Ratio 13.81
Forward PE N/A
Profit Margin -2.43%
Debt to Equity Ratio 0.22
Volume 305,500
Avg Vol 282,190
Day's Range N/A - N/A
Shares Out 58.11M
Stochastic %K 51%
Beta 0.48
Analysts Strong Sell
Price Target $3.89

Company Profile

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management...

Industry: Internet Retail
Sector: Consumer Cyclical
Phone: 86 21 6080 9991
Address:
No. 1-9, West Jiangchang Road, Lane 510, Shanghai, China
john2050
john2050 Jul. 4 at 2:46 PM
$BZUN Nike not the only one getting Baozun help. Baozun Insight and PUMA Deliver AI-Driven 618 Results, Recognized by Alimama During this year's Tmall 618 shopping festival, Baozun Insight partnered with PUMA to leverage Alimama's WanX AI intelligent commerce engine, delivering over RMB10 million in GMV for a single product alongside more than 1XX% growth in AIPL consumer assets. Following the campaign, Baozun Insight received Alimama's "WanX AI Business Operations Practitioner" certification, recognizing the team's ability to translate AI-enabled full-funnel operations into measurable business outcomes. The achievement further demonstrates the growing commercial value of AI-powered brand operations and Baozun's continued investment in intelligent commerce capabilities
0 · Reply
john2050
john2050 Jul. 4 at 2:43 PM
$BZUN Nike getting live-streamed by Baozun. It has started https://www.linkedin.com/posts/baozun_baozun-location-partners-with-nike-to-redefine-activity-7478708858316550144-MhJV
1 · Reply
Baozun
Baozun Jul. 3 at 1:27 PM
$BZUN bring me an early Christmas present please mm- 🧨
2 · Reply
AlwaysRational
AlwaysRational Jul. 2 at 3:37 PM
$BZUN The trendline is intact, but it needs volume.
0 · Reply
john2050
john2050 Jul. 2 at 1:59 PM
$BZUN I’d expect pop to accelerate. Topsports executives admitting that they have had talks with Nike. The leak was very specific about DTC initiative and flagship online stores. Baozun didn’t pay to have Nikes name put on innovation center. “Deepening our relationship”. A deal was clearly made. Hundreds of millions in GMV headed to Baozun. Qiu said he was looking for bigger player. I give you “Nike”.
3 · Reply
Frodokins
Frodokins Jul. 1 at 4:12 PM
$BZUN FWIW, Gemini checked with Chartmil and other sources and made its own estimate of free-float of 14.9M to 17.9M shares. We'll see what that means.
1 · Reply
john2050
john2050 Jul. 1 at 3:11 PM
$BZUN looks like Nike will ditch its distribution and wholesale model in China. Try to mimic Anta’s DTC. These are desperate times for Nike in China. This is a huge deal for Baozun as it makes Nike a premium brand. Baozun will be the sole online distributor. Innovation center set to change inventory problems.
2 · Reply
Frodokins
Frodokins Jul. 1 at 3:07 PM
$BZUN This stock does not do 3% etc. It does 1% or 20%. :) Trouble is you have to kick it in the rump to wake it up.
0 · Reply
michaelhearn
michaelhearn Jul. 1 at 2:50 PM
$BZUN moving up
0 · Reply
NRG8
NRG8 Jul. 1 at 2:14 PM
$BZUN Re-rating of $BZUN back to $10 is just beginning to gather pace... .
2 · Reply
Latest News on BZUN
Baozun Announces Results of Annual General Meeting of Shareholders

Tue, 16 Jun 2026 19:22:00 -0400 - 17 days ago

Baozun Announces Results of Annual General Meeting of Shareholders


Baozun (BZUN) Q1 2026 Earnings Call Transcript

2026-05-27T18:50:15.000Z - 5 weeks ago

Baozun (BZUN) Q1 2026 Earnings Call Transcript


Baozun Q1 Earnings Call Highlights

Wed, 20 May 2026 09:06:45 -0400 - 6 weeks ago

Baozun Q1 Earnings Call Highlights


Baozun Releases Q1 2026 Financial Results

2026-05-20T12:18:20.000Z - 6 weeks ago

Baozun Releases Q1 2026 Financial Results


Baozun Earnings Call Transcript: Q1 2026

May 20, 2026, 7:30 AM EDT - 6 weeks ago

Baozun Earnings Call Transcript: Q1 2026


Baozun Earnings release: Q1 2026

May 20, 2026, 7:30 AM EDT - 6 weeks ago

Baozun Earnings release: Q1 2026


Baozun Slides: Q1 2026

May 20, 2026, 7:30 AM EDT - 6 weeks ago

Baozun Slides: Q1 2026


Baozun Announces First Quarter 2026 Unaudited Financial Results

Wed, 20 May 2026 06:00:00 -0400 - 6 weeks ago

Baozun Announces First Quarter 2026 Unaudited Financial Results


Baozun Schedules Annual General Meeting of Shareholders

Fri, 15 May 2026 06:00:00 -0400 - 7 weeks ago

Baozun Schedules Annual General Meeting of Shareholders


Baozun Releases 2025 Annual Sustainability Report

Thu, 23 Apr 2026 07:42:00 -0400 - 2 months ago

Baozun Releases 2025 Annual Sustainability Report


Baozun Files Annual Reports for Fiscal Year 2025

Thu, 23 Apr 2026 06:50:00 -0400 - 2 months ago

Baozun Files Annual Reports for Fiscal Year 2025


Baozun Releases 2025 Chairman Letter

Thu, 23 Apr 2026 06:00:00 -0400 - 2 months ago

Baozun Releases 2025 Chairman Letter


Insider Buying: Junhua Wu Acquires Shares of Baozun Inc (BZUN)

2026-04-10T13:00:13.000Z - 3 months ago

Insider Buying: Junhua Wu Acquires Shares of Baozun Inc (BZUN)


Baozun (BZUN) Q4 2025 Earnings Call Transcript

2026-03-25T13:38:36.000Z - 3 months ago

Baozun (BZUN) Q4 2025 Earnings Call Transcript


Baozun Earnings Call Transcript: Q4 2025

Mar 25, 2026, 7:30 AM EDT - 3 months ago

Baozun Earnings Call Transcript: Q4 2025


Baozun Earnings release: Q4 2025

Mar 25, 2026, 7:30 AM EDT - 3 months ago

Baozun Earnings release: Q4 2025


Baozun Slides: Q4 2025

Mar 25, 2026, 7:30 AM EDT - 3 months ago

Baozun Slides: Q4 2025


Baozun Annual report: Q4 2025

Mar 25, 2026, 7:30 AM EDT - 3 months ago

Baozun Annual report: Q4 2025


Earnings Scheduled For March 25, 2026

2026-03-25T11:11:18.000Z - 3 months ago

Earnings Scheduled For March 25, 2026


Baozun Earnings Call Transcript: Q3 2025

Nov 25, 2025, 6:30 AM EST - 7 months ago

Baozun Earnings Call Transcript: Q3 2025


Baozun Earnings release: Q3 2025

Nov 25, 2025, 6:30 AM EST - 7 months ago

Baozun Earnings release: Q3 2025


Baozun Slides: Q3 2025

Nov 25, 2025, 6:30 AM EST - 7 months ago

Baozun Slides: Q3 2025


Earnings Scheduled For November 25, 2025

2025-11-25T11:11:12.000Z - 7 months ago

Earnings Scheduled For November 25, 2025


Baozun Announces Third Quarter 2025 Unaudited Financial Results

Tue, 25 Nov 2025 05:00:00 -0500 - 7 months ago

Baozun Announces Third Quarter 2025 Unaudited Financial Results


Baozun Earnings Call Transcript: Q2 2025

Aug 28, 2025, 7:30 AM EDT - 11 months ago

Baozun Earnings Call Transcript: Q2 2025


Baozun Earnings release: Q2 2025

Aug 28, 2025, 7:30 AM EDT - 11 months ago

Baozun Earnings release: Q2 2025


Baozun Slides: Q2 2025

Aug 28, 2025, 7:30 AM EDT - 11 months ago

Baozun Slides: Q2 2025


Baozun Announces Second Quarter 2025 Unaudited Financial Results

Thu, 28 Aug 2025 06:00:00 -0400 - 11 months ago

Baozun Announces Second Quarter 2025 Unaudited Financial Results


Baozun Earnings Call Transcript: Q1 2025

May 21, 2025, 7:30 AM EDT - 1 year ago

Baozun Earnings Call Transcript: Q1 2025


Baozun Earnings release: Q1 2025

May 21, 2025, 7:30 AM EDT - 1 year ago

Baozun Earnings release: Q1 2025


Baozun Slides: Q1 2025

May 21, 2025, 7:30 AM EDT - 1 year ago

Baozun Slides: Q1 2025


Baozun Releases 2024 Sustainability Report

Apr 23, 2025, 7:17 AM EDT - 1 year ago

Baozun Releases 2024 Sustainability Report


Baozun Files Annual Reports for Fiscal Year 2024

Apr 23, 2025, 6:38 AM EDT - 1 year ago

Baozun Files Annual Reports for Fiscal Year 2024


Baozun Releases 2024 Chairman Letter

Apr 23, 2025, 6:00 AM EDT - 1 year ago

Baozun Releases 2024 Chairman Letter


Baozun Earnings Call Transcript: Q4 2024

Mar 20, 2025, 7:30 AM EDT - 1 year ago

Baozun Earnings Call Transcript: Q4 2024


Baozun Annual report: Q4 2024

Mar 20, 2025, 7:30 AM EDT - 1 year ago

Baozun Annual report: Q4 2024


Baozun Earnings release: Q4 2024

Mar 20, 2025, 7:30 AM EDT - 1 year ago

Baozun Earnings release: Q4 2024


Baozun Slides: Q4 2024

Mar 20, 2025, 7:30 AM EDT - 1 year ago

Baozun Slides: Q4 2024


Baozun price target raised to $4.20 from $3.90 at Citi

2024-11-26T11:30:38.000Z - 1 year ago

Baozun price target raised to $4.20 from $3.90 at Citi


Baozun Earnings Call Transcript: Q3 2024

Nov 21, 2024, 6:30 AM EST - 1 year ago

Baozun Earnings Call Transcript: Q3 2024


Baozun Earnings release: Q3 2024

Nov 21, 2024, 6:30 AM EST - 1 year ago

Baozun Earnings release: Q3 2024


Baozun Slides: Q3 2024

Nov 21, 2024, 6:30 AM EST - 1 year ago

Baozun Slides: Q3 2024


Baozun downgraded to Hold from Outperform at CLSA

2024-08-30T08:59:22.000Z - 2 years ago

Baozun downgraded to Hold from Outperform at CLSA


Baozun Earnings Call Transcript: Q2 2024

Aug 28, 2024, 7:30 AM EDT - 2 years ago

Baozun Earnings Call Transcript: Q2 2024


Baozun Earnings release: Q2 2024

Aug 28, 2024, 7:30 AM EDT - 2 years ago

Baozun Earnings release: Q2 2024


Baozun Slides: Q2 2024

Aug 28, 2024, 7:30 AM EDT - 2 years ago

Baozun Slides: Q2 2024


Baozun Earnings Call Transcript: Q1 2024

May 28, 2024, 7:30 AM EDT - 2 years ago

Baozun Earnings Call Transcript: Q1 2024


Baozun Earnings release: Q1 2024

May 28, 2024, 7:30 AM EDT - 2 years ago

Baozun Earnings release: Q1 2024


Baozun Slides: Q1 2024

May 28, 2024, 7:30 AM EDT - 2 years ago

Baozun Slides: Q1 2024


Baozun Announces First Quarter 2024 Unaudited Financial Results

May 28, 2024, 6:00 AM EDT - 2 years ago

Baozun Announces First Quarter 2024 Unaudited Financial Results


Baozun Releases 2023 Sustainability Report

Apr 19, 2024, 7:13 AM EDT - 2 years ago

Baozun Releases 2023 Sustainability Report


Baozun CFO Arthur Yu to leave role, Catherine Zhu to succeed

2024-04-19T10:42:14.000Z - 2 years ago

Baozun CFO Arthur Yu to leave role, Catherine Zhu to succeed


Baozun Strengthens Leadership Team

Apr 19, 2024, 6:34 AM EDT - 2 years ago

Baozun Strengthens Leadership Team


Baozun Files Annual Reports for Fiscal Year 2023

Apr 19, 2024, 6:26 AM EDT - 2 years ago

Baozun Files Annual Reports for Fiscal Year 2023


Baozun Releases 2023 Chairman Letter

Apr 19, 2024, 6:00 AM EDT - 2 years ago

Baozun Releases 2023 Chairman Letter


Baozun downgraded to Hold from Buy at China Renaissance

2024-03-26T00:35:59.000Z - 2 years ago

Baozun downgraded to Hold from Buy at China Renaissance


Baozun price target lowered to $2.60 from $3.10 at HSBC

2024-03-22T10:54:12.000Z - 2 years ago

Baozun price target lowered to $2.60 from $3.10 at HSBC


Baozun Earnings Call Transcript: Q4 2023

Mar 21, 2024, 7:30 AM EDT - 2 years ago

Baozun Earnings Call Transcript: Q4 2023


Baozun Annual report: Q4 2023

Mar 21, 2024, 7:30 AM EDT - 2 years ago

Baozun Annual report: Q4 2023


Baozun Earnings release: Q4 2023

Mar 21, 2024, 7:30 AM EDT - 2 years ago

Baozun Earnings release: Q4 2023


Baozun Slides: Q4 2023

Mar 21, 2024, 7:30 AM EDT - 2 years ago

Baozun Slides: Q4 2023


Baozun upgraded to Buy from Outperform at Daiwa

2024-02-08T13:58:50.000Z - 2 years ago

Baozun upgraded to Buy from Outperform at Daiwa


Baozun Announces US$20 million Share Repurchase Program

Jan 24, 2024, 6:00 AM EST - 2 years ago

Baozun Announces US$20 million Share Repurchase Program


Baozun Earnings Call Transcript: Q3 2023

Nov 22, 2023, 6:30 AM EST - 2 years ago

Baozun Earnings Call Transcript: Q3 2023


Baozun Earnings release: Q3 2023

Nov 22, 2023, 6:30 AM EST - 2 years ago

Baozun Earnings release: Q3 2023


Baozun Slides: Q3 2023

Nov 22, 2023, 6:30 AM EST - 2 years ago

Baozun Slides: Q3 2023


Baozun Announces Third Quarter 2023 Unaudited Financial Results

Nov 22, 2023, 5:00 AM EST - 2 years ago

Baozun Announces Third Quarter 2023 Unaudited Financial Results


Baozun Earnings Call Transcript: Q2 2023

Aug 28, 2023, 7:30 AM EDT - 3 years ago

Baozun Earnings Call Transcript: Q2 2023


Baozun Earnings release: Q2 2023

Aug 28, 2023, 7:30 AM EDT - 3 years ago

Baozun Earnings release: Q2 2023


Baozun Slides: Q2 2023

Aug 28, 2023, 7:30 AM EDT - 3 years ago

Baozun Slides: Q2 2023


Baozun Earnings Call Transcript: Q1 2023

May 25, 2023, 7:30 AM EDT - 3 years ago

Baozun Earnings Call Transcript: Q1 2023


Baozun Earnings release: Q1 2023

May 25, 2023, 7:30 AM EDT - 3 years ago

Baozun Earnings release: Q1 2023


Baozun Slides: Q1 2023

May 25, 2023, 7:30 AM EDT - 3 years ago

Baozun Slides: Q1 2023


Baozun Announces First Quarter 2023 Unaudited Financial Results

May 25, 2023, 6:00 AM EDT - 3 years ago

Baozun Announces First Quarter 2023 Unaudited Financial Results


Baozun Releases 2022 Sustainability Report

Apr 25, 2023, 6:34 AM EDT - 3 years ago

Baozun Releases 2022 Sustainability Report


Baozun Files Annual Report on Form 20-F for Fiscal Year 2022

Apr 25, 2023, 6:27 AM EDT - 3 years ago

Baozun Files Annual Report on Form 20-F for Fiscal Year 2022


Baozun Releases 2022 Chairman Letter

Apr 25, 2023, 6:19 AM EDT - 3 years ago

Baozun Releases 2022 Chairman Letter


Baozun Earnings Call Transcript: Q4 2022

Mar 22, 2023, 7:30 AM EDT - 3 years ago

Baozun Earnings Call Transcript: Q4 2022


Baozun Annual report: Q4 2022

Mar 22, 2023, 7:30 AM EDT - 3 years ago

Baozun Annual report: Q4 2022


Baozun Earnings release: Q4 2022

Mar 22, 2023, 7:30 AM EDT - 3 years ago

Baozun Earnings release: Q4 2022


Baozun Slides: Q4 2022

Mar 22, 2023, 7:30 AM EDT - 3 years ago

Baozun Slides: Q4 2022


Baozun Earnings Call Transcript: Q3 2022

Nov 29, 2022, 6:30 AM EST - 3 years ago

Baozun Earnings Call Transcript: Q3 2022


Baozun Earnings release: Q3 2022

Nov 29, 2022, 6:30 AM EST - 3 years ago

Baozun Earnings release: Q3 2022


Baozun Slides: Q3 2022

Nov 29, 2022, 6:30 AM EST - 3 years ago

Baozun Slides: Q3 2022


Baozun Announces Third Quarter 2022 Unaudited Financial Results

Nov 29, 2022, 5:00 AM EST - 3 years ago

Baozun Announces Third Quarter 2022 Unaudited Financial Results


Gap to sell Greater China units to e-commerce firm Baozun

Nov 8, 2022, 1:31 AM EST - 3 years ago

Gap to sell Greater China units to e-commerce firm Baozun


john2050
john2050 Jul. 4 at 2:46 PM
$BZUN Nike not the only one getting Baozun help. Baozun Insight and PUMA Deliver AI-Driven 618 Results, Recognized by Alimama During this year's Tmall 618 shopping festival, Baozun Insight partnered with PUMA to leverage Alimama's WanX AI intelligent commerce engine, delivering over RMB10 million in GMV for a single product alongside more than 1XX% growth in AIPL consumer assets. Following the campaign, Baozun Insight received Alimama's "WanX AI Business Operations Practitioner" certification, recognizing the team's ability to translate AI-enabled full-funnel operations into measurable business outcomes. The achievement further demonstrates the growing commercial value of AI-powered brand operations and Baozun's continued investment in intelligent commerce capabilities
0 · Reply
john2050
john2050 Jul. 4 at 2:43 PM
$BZUN Nike getting live-streamed by Baozun. It has started https://www.linkedin.com/posts/baozun_baozun-location-partners-with-nike-to-redefine-activity-7478708858316550144-MhJV
1 · Reply
Baozun
Baozun Jul. 3 at 1:27 PM
$BZUN bring me an early Christmas present please mm- 🧨
2 · Reply
AlwaysRational
AlwaysRational Jul. 2 at 3:37 PM
$BZUN The trendline is intact, but it needs volume.
0 · Reply
john2050
john2050 Jul. 2 at 1:59 PM
$BZUN I’d expect pop to accelerate. Topsports executives admitting that they have had talks with Nike. The leak was very specific about DTC initiative and flagship online stores. Baozun didn’t pay to have Nikes name put on innovation center. “Deepening our relationship”. A deal was clearly made. Hundreds of millions in GMV headed to Baozun. Qiu said he was looking for bigger player. I give you “Nike”.
3 · Reply
Frodokins
Frodokins Jul. 1 at 4:12 PM
$BZUN FWIW, Gemini checked with Chartmil and other sources and made its own estimate of free-float of 14.9M to 17.9M shares. We'll see what that means.
1 · Reply
john2050
john2050 Jul. 1 at 3:11 PM
$BZUN looks like Nike will ditch its distribution and wholesale model in China. Try to mimic Anta’s DTC. These are desperate times for Nike in China. This is a huge deal for Baozun as it makes Nike a premium brand. Baozun will be the sole online distributor. Innovation center set to change inventory problems.
2 · Reply
Frodokins
Frodokins Jul. 1 at 3:07 PM
$BZUN This stock does not do 3% etc. It does 1% or 20%. :) Trouble is you have to kick it in the rump to wake it up.
0 · Reply
michaelhearn
michaelhearn Jul. 1 at 2:50 PM
$BZUN moving up
0 · Reply
NRG8
NRG8 Jul. 1 at 2:14 PM
$BZUN Re-rating of $BZUN back to $10 is just beginning to gather pace... .
2 · Reply
Frodokins
Frodokins Jul. 1 at 1:43 PM
$BZUN Market-makers are loaded to the gills. Slobs. Crack 3 time is ahead.
0 · Reply
SocioCobb
SocioCobb Jul. 1 at 12:37 AM
$BZUN Here ya go, kids!
0 · Reply
john2050
john2050 Jun. 30 at 11:01 PM
$BZUN Changing China: Teams in China are taking a more local approach to product creation and building a territory level offense. Nike is working with partners in evaluating new ways to accelerate its return to growth and in the near term, it is cleaning up inventory. I think I know who that partner is…..
1 · Reply
TejSingh11106
TejSingh11106 Jun. 30 at 4:56 PM
$BZUN I can feel it coming like The Weeknd, but we’ve all been wrong before with this MM. IT’S GO TIME.
1 · Reply
Frodokins
Frodokins Jun. 30 at 1:46 PM
$BZUN The next step ..... is an air gap up. TejSing must be busy with the flatbread order. :)
0 · Reply
john2050
john2050 Jun. 30 at 1:32 PM
$BZUN Nike earnings today after bell. Will certainly roll out China plans to fix downward spiral.
0 · Reply
john2050
john2050 Jun. 29 at 11:15 PM
$BZUN not even a deal with Nike can influence an MM with an agenda to push shares to insiders and buyback.
1 · Reply
john2050
john2050 Jun. 28 at 1:00 PM
$BZUN Nike the first but prob not last in this Baozun hybrid system. Running sales through flagship stores will also spike Baozun specific rebates from Alibaba and JD. Baozun AI systems have proven themselves with GAP. I’d say Nike investing in Baozun. https://simplywall.st/stocks/us/consumer-durables/nyse-nke/nike/news/nike-nke-cuts-china-distributors-as-direct-sales-push-raises/amp
4 · Reply
john2050
john2050 Jun. 27 at 11:51 PM
$BZUN Nike getting rid of all third party distribution on Jan 1. Will focus sales through online flagship stores. These are run by Baozun. Baozun will become the sole distributor for Nike online. I guess that’s why Nike name on building. https://wwd.com/footwear-news/shoe-industry-news/nike-bnp-analyst-plan-distribution-change-china-business-1239025959/
1 · Reply
AlwaysRational
AlwaysRational Jun. 26 at 3:36 PM
$BZUN The intraday pump and dumps can be annoying, but the trend line over the last month is undeniably positive. Plus, insider buys keep happening.
1 · Reply
G101SPM
G101SPM Jun. 26 at 2:22 PM
#INSIDERS $BZUN Chief Strategy Officer bought 29,000 American Depositary Shares worth approximately $83K (transaction date 6)./24 PGY Chief Executive Officer bought 16,230 Class A Ordinary Shares at $15.409 - $15.44WORTH approximately $250K (transaction date 6/24). $PSEC Chief Executive Officer / 10% owner bought 1,067,648 shares worth approximately $2.4 mln (transaction date 6/23). $ILMN Chief Legal Officer sold 615 shares at $180.00 worth approximately $111K (transaction date 6/25).
0 · Reply
Frodokins
Frodokins Jun. 26 at 1:49 PM
$BZUN Ready to get going. Six-month drag is almost over. Besides Tejsingh is all in now, with flatbread and all.
0 · Reply